Riley Rose

Established brand voice and messaging for the launch of all product copy for Riley Rose, a Forever 21-owned beauty retailer.

Screen Shot 2018-02-24 at 5.27.52 PM.png

Screen Shot 2018-02-24 at 5.37.25 PM.png

Screen Shot 2018-02-24 at 5.30.30 PM.png

Screen Shot 2018-02-24 at 5.29.56 PM.png

All